Privacy Policy

This Privacy Policy explains how Elavanyo collects, uses, stores and shares personal information when you visit elavanyo.com, make a purchase, create or use a customer account, subscribe to communications, contact us, or otherwise interact with us.

Elavanyo is responsible for the personal information described in this policy.

Information We Collect

We may collect personal information that you provide directly to us, including:

  • your name;
  • email address and telephone number;
  • billing and delivery addresses;
  • order and transaction information;
  • customer-account information;
  • communications you send to us;
  • marketing and newsletter preferences; and
  • information you provide through forms or other sign-up tools on our website.

When you browse our website, certain technical and usage information may also be collected automatically. This may include your IP address, browser and device information, general location information, pages viewed, products viewed, referring websites and information about how you interact with the Site.

We may collect this information using cookies, pixels, tags, log files and similar technologies.

Payment Information

Payments made through our website are processed using Shopify and the payment providers made available through our checkout.

We do not ordinarily receive or store your complete payment-card details ourselves. Payment information is processed by the relevant payment provider in accordance with its own security and privacy arrangements.

How We Use Your Personal Information

We use personal information where necessary to operate Elavanyo and provide our products and services. This may include:

  • processing and fulfilling orders;
  • taking payment and arranging delivery;
  • sending order confirmations, delivery updates and other service communications;
  • providing and administering customer accounts;
  • responding to enquiries and customer-service requests;
  • managing returns, refunds and exchanges;
  • managing newsletter subscriptions and marketing preferences;
  • detecting and preventing fraud, misuse and security threats;
  • maintaining and improving our website and services;
  • meeting accounting, tax and other legal obligations; and
  • sending marketing communications where permitted by law and in accordance with your preferences.

Our Lawful Bases for Processing

Under UK data-protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on:

  • Contract — where processing is necessary to take steps at your request or to fulfil a contract with you, for example to process and deliver an order.
  • Legal obligation — where we need to process information to comply with a legal or regulatory requirement, including tax and accounting obligations.
  • Legitimate interests — where processing is reasonably necessary for our business interests, such as preventing fraud, improving our services, maintaining website security or understanding how customers interact with our store, provided those interests are not overridden by your rights and interests.
  • Consent — where we have asked for your permission, for example for certain marketing communications or non-essential cookies.

Where we rely on consent, you may withdraw that consent at any time.

Marketing Communications

Where permitted by law, and in accordance with your preferences, we may use email and marketing platforms, including Mailchimp and services provided through Shopify, to send information about Elavanyo, including new products, editorial content, offers and other news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails or by contacting us at contact@elavanyo.com.

Service communications relating to an order, account or transaction are not marketing communications and may still be sent where necessary.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, support security and, where permitted, assist with advertising and marketing.

Some cookies are strictly necessary for the website to function. Other cookies are used only where you have provided the consent required by law.

You can manage your cookie preferences through the cookie controls made available on our website.

Sharing Your Personal Information

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services. These may include:

  • Shopify, which provides our ecommerce platform and related services;
  • payment processors and payment-service providers;
  • delivery, postal and fulfilment providers;
  • email and marketing-service providers, including Mailchimp;
  • technology, hosting, analytics and security providers;
  • social-media and content-integration services where applicable;
  • professional advisers such as accountants or legal advisers; and
  • public authorities where disclosure is required by law.

Shopify processes certain customer personal information in connection with the operation of our store and related Shopify services.

Where we use third-party applications or services, those providers may process personal information on our behalf or, in some circumstances, as independent controllers in accordance with their own privacy notices.

Connected Services

Elavanyo may use third-party services to support the operation of the website and customer experience, including services used for email marketing, social-media integration, automation, analytics and store administration.

Depending on how these services are configured and used, they may process limited personal information necessary to provide their services.

We review the applications and services connected to our store from time to time and may add, remove or replace providers as our business needs change.

Analytics and Advertising

We may use analytics services to understand how visitors interact with our website and to help us improve its performance, content and customer experience.

We may also use advertising, measurement or social-media technologies to understand the effectiveness of our communications and marketing.

Where these technologies require consent, they will only be used in accordance with your cookie and privacy preferences.

Social Media and Embedded Content

Our website may display or integrate content from social-media services, including Instagram or other platforms.

When you interact with embedded social-media content or follow links to a third-party social platform, that provider may collect information in accordance with its own privacy policy.

Automated Workflows

We may use automated tools within Shopify and connected services to help manage routine business processes, such as customer communications, order administration and marketing workflows.

These tools may process relevant customer or order information where necessary to perform the task for which they have been configured.

International Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps, or rely on our service providers to take appropriate steps, to ensure that the information is protected in accordance with applicable data-protection law.

This may include relying on recognised adequacy arrangements or appropriate contractual safeguards where required.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, maintain customer relationships, comply with legal, tax and accounting requirements, resolve disputes, prevent fraud and enforce our agreements.

Different categories of information may therefore be retained for different periods.

Marketing information may be retained while you remain subscribed or where retention is otherwise necessary to maintain an appropriate record of your communication preferences.

When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

Your Rights

Depending on the circumstances, UK data-protection law may give you rights in relation to your personal information, including the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • request deletion of your personal information in certain circumstances;
  • request restriction of processing in certain circumstances;
  • object to certain types of processing, including direct marketing;
  • request the transfer of certain information to you or another organisation; and
  • withdraw consent where processing is based on consent.

These rights are subject to certain legal conditions and exemptions.

To exercise a privacy right, please contact us at contact@elavanyo.com.

Complaints

If you have concerns about how we use your personal information, we would welcome the opportunity to address them directly.

You also have the right to complain to the UK Information Commissioner's Office if you believe your personal information has been handled in breach of applicable data-protection law.

Children

Our website and products are not directed specifically at children, and we do not knowingly seek to collect personal information from children for the purpose of providing our services directly to them.

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy information before providing personal data to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, connected applications or legal obligations.

The latest version will be published on this page.

Contact

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at contact@elavanyo.com.

Business information: Elavanyo, 128 City Road, London EC1V 2NX, United Kingdom